We couldn’t be more excited to announce that Wyld CBD has officially become a Climate Neutral Certified brand!
We believe that taking responsibility for business-related impacts on climate change requires immediate action. As the next step in our sustainability journey, we are thrilled to say that we’re officially Climate Neutral Certified! The process to become Climate Neutral Certified has been a year long effort to measure, offset, and reduce our carbon footprint.
Sustainability and the environment have been part of Wyld’s DNA since our inception, and today we’re thrilled that we’re able to join hundreds of Climate Neutral Certified brands in taking meaningful action for a healthier planet.
Globally, almost 60 billion tonnes of greenhouse gasses are emitted each year. These are the emissions that accelerate climate change, and our industry is responsible for a significant portion of these emissions due to the resources required to make and deliver our products.
We’re acting now because scientifically-vetted solutions to climate change exist, and they are accessible to brands like ours.
“We view climate neutrality as walking through the door to start the work, not the work itself. We must do more, we will do more. We believe in giving back to the Earth what we have taken, and aim to minimize the impact of production on the environment through science-aligned emission reduction strategies.” - the Wyld + Wyld CBD Sustainability Team
How did we get here?
We have worked with Climate Neutral & Ecometrica while measuring our 2021 carbon emissions, offset our emissions by purchasing high-quality carbon credits through South Pole and developed both near and long term science-aligned targets in order to develop measurable reduction strategies. Wyld has also committed to the practice of matching 100% of our purchased electricity with renewable energy certificates in order to reduce the emissions associated with our energy use and to support renewable energy production – a crucial step in our sustainability journey.
We measured our 2021 carbon footprint at 22,819 tonnes of C02 [tCO2e*]. To arrive at this number, we looked at all of the emissions created from making and delivering our products, including emissions associated with our supply chain, employee commuting, business travel, electricity and gas usage.
*tCO2e = tonnes of carbon dioxide equivalent
Wyld has worked with South Pole to purchase and retire nearly 23,000 carbon credits from a variety of different project types such as wind power generation, access to potable water, and forest conservation. These credits support projects that either avoid or directly remove greenhouse gases from the atmosphere while providing additional co-benefits aligned with the aims of the UN Sustainable Development Goals.
Last, but not least, we have implemented plans to help continue to lower our emissions over the next 12-24 months and beyond.
Our continued sustainability plans include:
- Redesigning our current plastic child resistant packaging with more environmentally friendly materials
- Launching our single use Fully Compostable child resistant pouches in Canada and beyond
- Continuing to fund nonprofits and organize environmental projects and volunteering opportunities through our Community Relations department
- Vetting our supply-chain further upstream & working with our partners to encourage them to record their own carbon inventory
- Reduce emissions from purchased electricity by procuring energy-efficient appliances and LED lights and by optimally programming our thermostats
- Enhancing our waste diversion processes
Wyld believes in sharing the details of this process for two reasons:
1) Our customers deserve transparency, and we want to show how we’re working to live up to our claims of climate responsibility. In typical Wyld fashion, we will walk the walk before we talk the talk.
2) In hopes that other brands will see what we have achieved and become inspired to take action.
What does it mean to be Climate Neutral Certified?
Climate Neutral is a nonprofit committed to solving climate change by making carbon neutrality simple and accessible by way of the Climate Neutral Certified label. Austin Whitman, the CEO of Climate Neutral says, “Consumers hold massive power to shape the economy, and their power is exerted through the actions of the brands they support. With our climate label, we’re helping consumers find the brands that are willing to invest immediately in climate solutions.”
Together, Climate Neutral Certified companies are working to eliminate more than 1,000,000 tonnes of carbon emissions - and we’re just getting started! While shopping, be sure to keep an eye out for the Climate Neutral Certified label.
To The Future
We’re thrilled to be one of many incredible, sustainability forward, Climate Neutral Certified brands. We believe in Climate Neutral’s mission of taking action now to solve a problem that we understand to be an urgent threat. We’re glad you’re with us for the journey. Let’s work together to tackle climate change faster. To learn more about Climate Neutral and other brands committed to climate action, visit climateneutral.org.
If you’re interested in joining us on this journey, learn more about the certification process here: climateneutral.org/how-it-works, and be sure to visit Wyld CBD’s Profile Page on climateneutral.org.